---
title: Customer Journey Mapping
description: Designing for each stage of the user's decision process.
tags: [journey, mapping, UX, conversion, funnel]
---

# Customer Journey Mapping

## 6 Stages of Customer Journey

### 1. Awareness
- **Goal:** Capture attention
- **Design:** Hero with bold statement
- **Metrics:** Time on page, scroll depth

### 2. Interest
- **Goal:** Engage with content
- **Design:** Problem metrics, social proof
- **Metrics:** Scroll depth, section engagement

### 3. Consideration
- **Goal:** Evaluate solution
- **Design:** Feature comparison, pricing
- **Metrics:** Pricing page views, CTA clicks

### 4. Evaluation
- **Goal:** Build trust
- **Design:** Testimonials, case studies
- **Metrics:** Trust signal clicks, form fills

### 5. Decision
- **Goal:** Convert
- **Design:** CTA above the fold, guarantee
- **Metrics:** Conversion rate, form submissions

### 6. Retention
- **Goal:** Keep engaged
- **Design:** Onboarding, newsletter signup
- **Metrics:** Activation rate, engagement

## Landing Page Journey Flow

```
Hero (Awareness)
  ↓
Problem (Interest)
  ↓
Solution (Consideration)
  ↓
Features (Evaluation)
  ↓
Social Proof (Trust)
  ↓
Pricing (Decision)
  ↓
CTA (Conversion)
```

## Anti-Patterns
- Don't put pricing before social proof
- Don't ask for too much information upfront
- Don't hide CTA below the fold
- Don't skip mobile experience