---
title: Brand Identity Design
description: Building consistent brand identity across web presence.
tags: [brand, identity, logo, colors, typography, consistency]
---

# Brand Identity Design

## Brand Elements Hierarchy

### 1. Logo
- Primary: Full logo with wordmark
- Secondary: Icon-only for favicons
- Monochrome: For dark/light backgrounds
- Minimum size: 32px height

### 2. Color Palette
```
Brand Colors:
├── Primary: #6366f1
├── Secondary: #8b5cf6
├── Accent: #10b981
└── Neutrals: #f5f5f5, #a0a0a0, #666666, #111111
```

### 3. Typography
- Display font: For headings
- Body font: For content
- Max 2 type families per brand

### 4. Imagery Style
- Photography: Consistent lighting, mood
- Illustrations: Flat, isometric, or abstract
- Icons: 2px stroke, consistent style

## Brand Voice Guidelines

| Channel | Tone | Example |
|---------|------|---------|
| Website | Professional, clear | "Simplify your workflow" |
| Social | Conversational | "Try it out today!" |
| Email | Personal, direct | "Hi John, we noticed..." |
| Support | Empathetic, helpful | "Let's figure this out together" |

## Anti-Patterns
- Never use more than 2 primary colors
- Never change fonts without approval
- Never stretch or distort logo
- Never ignore brand guidelines