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wow-design-wiki/concepts/design-systems.md
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neo 76c4c5b4fe design-systems: add 74 brand DESIGN.md files (VoltAgent/awesome-design-md) 
- 74 brands: airbnb, stripe, apple, figma, linear, vercel, etc.
- 147 files: DESIGN.md + README.md per brand (~2.1 MB)
- Each DESIGN.md contains structured brand analysis (colors, typography, components)
- Updated 00-overview.md with new design-systems directory
2026-06-21 20:40:35 +05:00

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title, description, tags
title description tags
Brand Identity Design Building consistent brand identity across web presence.
brand
identity
logo
colors
typography
consistency

Brand Identity Design

Brand Elements Hierarchy

  • Primary: Full logo with wordmark
  • Secondary: Icon-only for favicons
  • Monochrome: For dark/light backgrounds
  • Minimum size: 32px height

2. Color Palette

Brand Colors:
├── Primary: #6366f1
├── Secondary: #8b5cf6
├── Accent: #10b981
└── Neutrals: #f5f5f5, #a0a0a0, #666666, #111111

3. Typography

  • Display font: For headings
  • Body font: For content
  • Max 2 type families per brand

4. Imagery Style

  • Photography: Consistent lighting, mood
  • Illustrations: Flat, isometric, or abstract
  • Icons: 2px stroke, consistent style

Brand Voice Guidelines

Channel Tone Example
Website Professional, clear "Simplify your workflow"
Social Conversational "Try it out today!"
Email Personal, direct "Hi John, we noticed..."
Support Empathetic, helpful "Let's figure this out together"

Anti-Patterns

  • Never use more than 2 primary colors
  • Never change fonts without approval
  • Never stretch or distort logo
  • Never ignore brand guidelines
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