64 lines
1.4 KiB
Markdown
64 lines
1.4 KiB
Markdown
---
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title: Customer Journey Mapping
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description: Designing for each stage of the user's decision process.
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tags: [journey, mapping, UX, conversion, funnel]
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---
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# Customer Journey Mapping
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## 6 Stages of Customer Journey
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### 1. Awareness
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- **Goal:** Capture attention
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- **Design:** Hero with bold statement
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- **Metrics:** Time on page, scroll depth
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### 2. Interest
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- **Goal:** Engage with content
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- **Design:** Problem metrics, social proof
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- **Metrics:** Scroll depth, section engagement
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### 3. Consideration
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- **Goal:** Evaluate solution
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- **Design:** Feature comparison, pricing
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- **Metrics:** Pricing page views, CTA clicks
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### 4. Evaluation
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- **Goal:** Build trust
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- **Design:** Testimonials, case studies
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- **Metrics:** Trust signal clicks, form fills
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### 5. Decision
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- **Goal:** Convert
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- **Design:** CTA above the fold, guarantee
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- **Metrics:** Conversion rate, form submissions
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### 6. Retention
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- **Goal:** Keep engaged
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- **Design:** Onboarding, newsletter signup
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- **Metrics:** Activation rate, engagement
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## Landing Page Journey Flow
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```
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Hero (Awareness)
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↓
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Problem (Interest)
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↓
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Solution (Consideration)
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↓
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Features (Evaluation)
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↓
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Social Proof (Trust)
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↓
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Pricing (Decision)
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↓
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CTA (Conversion)
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```
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## Anti-Patterns
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- Don't put pricing before social proof
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- Don't ask for too much information upfront
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- Don't hide CTA below the fold
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- Don't skip mobile experience
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