wow-design-wiki/concepts/customer-journey-mapping.md

title, description, tags

title	description	tags
Customer Journey Mapping	Designing for each stage of the user's decision process.	journey mapping UX conversion funnel

Customer Journey Mapping

6 Stages of Customer Journey

1. Awareness

• Goal: Capture attention
• Design: Hero with bold statement
• Metrics: Time on page, scroll depth

2. Interest

• Goal: Engage with content
• Design: Problem metrics, social proof
• Metrics: Scroll depth, section engagement

3. Consideration

• Goal: Evaluate solution
• Design: Feature comparison, pricing
• Metrics: Pricing page views, CTA clicks

4. Evaluation

• Goal: Build trust
• Design: Testimonials, case studies
• Metrics: Trust signal clicks, form fills

5. Decision

• Goal: Convert
• Design: CTA above the fold, guarantee
• Metrics: Conversion rate, form submissions

6. Retention

• Goal: Keep engaged
• Design: Onboarding, newsletter signup
• Metrics: Activation rate, engagement

Landing Page Journey Flow

Hero (Awareness)
  ↓
Problem (Interest)
  ↓
Solution (Consideration)
  ↓
Features (Evaluation)
  ↓
Social Proof (Trust)
  ↓
Pricing (Decision)
  ↓
CTA (Conversion)

Anti-Patterns

• Don't put pricing before social proof
• Don't ask for too much information upfront
• Don't hide CTA below the fold
• Don't skip mobile experience